South Africa’s streetwear scene is a dynamic and diverse landscape, bursting with creativity and urban style. This vibrant scene is a melting pot of cultures, where traditional African aesthetics collide with contemporary trends, giving birth to a unique and authentic aesthetic. From established names to emerging talents, South African streetwear is a force to be reckoned with.
Ahead we met some of the most exciting brands that are shaping the scene.
Artelier
Artelier is a breath of fresh air in the South African streetwear scene. Drawing inspiration from international tech-wear trends, the Pretoria-based brand blends workwear and utility elements into their designs. With their innovative approach and impressive growth, Artelier has quickly made a name for itself, showcasing their collections at SA Fashion Week and prestigious pop-up events. As they continue to evolve, Artelier has the potential to become a major player in the global streetwear market.
Cultish
Cultish is a Cape Town-based brand that has quickly gained a reputation for its high-quality streetwear. With their distinctive graphic tees and sweaters, Cultish has stood out from the competition. Their rapid growth, fueled by collaborations with prominent artists like Blxckie and Costa Titch, has solidified their position as a rising star in the South African streetwear scene.
Leaf Apparel
Leaf Apparel has been a mainstay in Cape Town’s fashion scene for years. Known for their streetwear-inspired designs and commitment to quality, the brand has garnered international attention. With appearances in GQ South Africa and collaborations with notable artists like Uncle Vinny and Sun-El Musician, Leaf Apparel continues to make waves in the fashion industry.
Bridging the Gap Between High Fashion and Culture
Long Season
Long Season is a Johannesburg-based brand that seamlessly blends high fashion and culture. Their meteoric rise has been fueled by collaborations with iconic events like Rocking the Daises and brands like Yoco. With co-signs from influential figures like Uncle Partytime and African Ginger, Long Season is poised to become a leading force in South African fashion.
Boys of Soweto
Boys of Soweto is more than just a clothing brand; it’s a tribute to one of South Africa’s most iconic townships. Based in the vibrant Braamfontein district, the brand offers a collection of smart-casual knitwear pieces that are both functional and stylish. With their unique designs and commitment to quality, Boys of Soweto has garnered a loyal following, including notable figures like Khuli Chana, Mpho Sebeng, and Trevor Stuurman. The brand is a perfect nod to the past, and a look into the vibrant future of African fashion.
Wanda Lephoto
Wanda Lephoto is a name synonymous with South African fashion. Despite facing temporary closures, the brand has made a triumphant comeback in recent years. Wanda’s iconic designs have caught the attention of global audiences, with appearances at Milan Fashion Week and collaborations with renowned brands like Dakota. His unique aesthetic and unwavering commitment to his craft have cemented his position as a leading figure in the South African fashion industry.
Written by Eyram Rafael.
