Is The Booming Nightlife In Ghana, A Means To Push Ghanaian Music Further?
African nightlife has been booming over the last few years while the world has had to go into isolation. Accra, the capital of Ghana, is known for its lively nightlife and has seen a massive increase in bars and pubs. Bars and pubs are full every night of the week and tourists, both local and international, are flocking to Accra to experience what all the hype is about. Diaspora parties have also grown to become a regular feature in Ghana, with some popular DJs enjoying multiple shows across the country. Many bars and pubs host music events regularly. At these venues, you will find many DJs playing music for their customers who are mostly tourists but also Ghanaians.
The Nightlife Insurgence can be attributed to many things like;- the recent increase in tourists and an influx of foreign investors. But first and foremost, it’s important to understand where such a scene stems from. One needs to understand how youth culture has shifted its priorities over the years, To truly grasp a look at Ghanaian nightlife.
The emergence of clubs and bars in Ghana can be traced back to 2010 when the city started seeing an influx of young professionals mostly from the diaspora who were looking for a place in the city. Back then, bars and pubs were mostly used as hangouts for millennials who would go there to de-stress from work and or meet new people with similar interests. As time went on, the number of bars and pubs increased along with their popularity and so did the types of social activities that were being held there. This led to more people going there not only as hang-out spots but also as sources of entertainment where they would watch live performances of their favorite musicians or simply have fun with their friends. Pubs and bars have become popular amongst millennials because they provide avenues through which they can get exposure to different forms of art, especially fashion and music while getting out of their comfort zones.
The resurgence of Ghanaian music can be directly tied to the increase in nightlife activities and the advent of international music streaming services. The thriving nightlife in Ghana is a great opportunity for Ghanaian musicians to get the international recognition they deserve. The nightlife scene allows them to perform their songs live on stage regularly as this is a good way to get their names out there and gain some international recognition especially as local artists often cannot afford concerts and tours. The increasing popularity of the nightlife also serves as an opportunity for new artists and upcoming musicians who want to make it big in the music industry. These young talents can build up a portfolio by performing at these events, which will help them land shows and record contracts later on in life.
Now, Ghanaian music is getting the international spotlight. Ghanaian artists are performing in the UK, the US, and other countries. They’re getting more attention from the international media. They’re also being played at clubs and festivals in Europe. As part of this, some artists are taking advantage of this scene by performing multiple shows per week at different venues across Accra. This allows them to build up their fan base and gain more exposure within the city. In addition to getting your music heard by local audiences, there are many benefits from being a part of the booming nightlife in Ghana: it’s not just about listening to other people’s music, it also allows you to network with other musicians/industry professionals, get feedback on your work, receive advice on what steps should be taken next (e.g., recording projects), learn how best to market yourself online through social media platforms such as Instagram & Twitter, find out which events are happening locally so that you can perform there too.
Ghanaian music is flourishing, and it seems like it’s just a matter of time before this tradition becomes widespread and recognized across the world. The Ghanaian music scene presents a healthy competition to that of our Nigerian counterparts. We hope that nightlife venues will continue to play an important role in pushing the local scene forward.
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