A pioneering talent management and consultancy firm, Dream Represents launches in Ghana and will strive to redefine African talent on the global stage. The firm, co-founded by Ebony and Tony Tagoe, will seek to nurture creatives in music, art, and film, and equip them with the necessary tools for international success while staying rooted in African heritage. With headquarters in Accra, Dream Represents will foster collaborations between local artists and global industry stakeholders, offering artist representation, brand partnerships, and consultancy services. The firm currently represents Grammy-Award-winning producer GuiltyBeatz, Nifemi Marcus-Bello, and Multidisciplinary Artist and Photographer, Prince Gyasi, while also handling commercial management for a range of other artists in the creative industry.
With the launch of their operations today, iMullar had a conversation with the co-founders of Dream Represents on the vision and goal of the firm.
Can you give us a brief overview of what Dream Represents is?
Dream Represents is leading a new era of African talent. As a proudly African-owned talent management and consultancy firm based in Ghana, we are dedicated to uplifting creatives across music, art, film, and so much more.
How did the idea to create this company come about?
The idea to create this company just flowed naturally! With the wealth of experience our team brings to the table, it felt like the next step. Tony Tagoe, Co-Founder, has decades of experience in the entertainment industry, making significant contributions to the careers of many artists and helping to elevate their presence & ensuring their brand and artistry reach broader audiences. Our Sister company, Studio Dream, founded by Ebony Tagoe is an internally recognised Creative Production house already working with a number of the talent that we represent. We produced the 2024 Pirelli Calender on behalf of Prince Gyasi so it was a natural progression to also start supporting the talent on a deeper level. We also have incredible talent managers like Delenn Vaughan, who brings a wealth of experience in working alongside artist teams to elevate their campaigns and take them to the next level.
What was it like in the initial stages?
We are just getting started 🙂
What is the company’s vision for the creative space?
We’re committed to continually connecting with and discovering the best talent out there. We know there are so many incredible creatives across the continent, each with immense talent and potential waiting to be recognised.
What do you think of the current landscape of the African Creative Space?
It is honestly thriving and there is so much untapped talent in the creative space across the continent.
How do you plan to change the global perception of African Talents?
Our mission is to transform the global story of talent from across the continent and beyond. We want to support both emerging and established creatives, helping them grow and thrive on their own and build meaningful connections with global audiences.
What defines the selection process for creatives that the company represents?
Our clients, each of them have to have something extraordinary, and we have to have synergy with our to help them reach their goals.
Who’s currently on your roster?
Our current roster includes Multidisciplinary artist, Prince Gyasi, Industrial Designer Nifemi Marcus-Bello, and Grammy-winning producer, Guilty Beatz.
Do you plan to add more creatives to your roster? If so, who do you have your eyes on?
We are always looking to work with the best-in-class talent from every pocket of the creative industry. If there is a strong fit and synergy we are open and willing to explore opportunities.
You’re launching on February 6th. What are your expectations for this launch?
Our agenda is simple, to let the world know who we are, who we represent, and that each of the talents is exceptional in their field. We believe it is important to nurture creative talent and support them in telling local to global stories.
What are your immediate plans for the future?
Our plan is to do the very best work for our talent, be proactive in their growth, success, and financial stability, and support them in the best way we can to reach their goals.
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