Recognizing the presence and achievements of women executives in the creative economy is not just easy, but necessary. They’ve got determination, vision, and though they’re outnumbered by men, they’re making waves. Working in the music industry is tough, and it’s even tougher for women, facing obstacles we can’t even imagine.
But despite the challenges, plenty of amazing women have paved their way, inspiring others to do the same. Still, there’s plenty of work left to do. In this feature, you’ll hear from two successful women in the creative industry, sharing their stories and giving advice.
Brenda Juliet
Head Of Publicity (MyBlaqBook)
“Being a woman in the creative space can be very challenging but also very rewarding. Over the years, I definitely feel like it has been progressive, as I have seen many of my peers being spotlighted and celebrated for the incredible work that they do behind the scenes. Not many people understand the time and dedication that goes into many of the incredible outcomes you see, which is why it’s so nice to see those who deserve it get their flowers.
For me personally, I have always heavily relied on creating my own opportunities, because if I didn’t I don’t think I’d be where I am. It can be quite a cut throat and competitive industry, especially if you worked in a completely different space beforehand.
There’s no role that doesn’t come with its pros and cons, but as a publicist, being so backend while having to produce results so public can be challenging to establish how pivotal your role is to a campaign. First off, no one really understands the role of a publicist, the valuable knowledge and advice we bring, and how much actually goes into what we do, so we can be seen as a weak link which can be extremely frustrating. With the growth of technology and social media platforms, traditional PR practices become lost and misconstrued with Marketing a lot, so this can be pretty demotivating, but you always have to remind yourself what you bring to the table!
I love the work that I do because I get to work with such amazing talent, and that’s what keeps me driven. I’ve worked with the likes of Moliy, NSG, Shallipopi, Seyi Vibez, Odeal, Essy Maliya, Summer Banton, Gabzy.. the list goes on. Having an agency of my own, with a like minded business partner, allows me to choose what I’d like to put my time into, rather than splitting myself over 8+ artists I don’t get the chance to personally connect with. I’ve had the chance to work on some incredible campaigns, and the work life balance that comes with being working on my own terms definitely allows room for better outcomes and quality of work.
Women are the future! We are organised, honest, creative, passionate and much more. All key attributes needed to a person other than being purely business minded. There is so much talent coming through and shining across the space, the likes of Rebecca Sewell at Sony UK, Mel who is an A&R at 5K Records, Sandy over at Sound Advice LLP, Mofe a fellow publicist absolutely killing it, and plenty more. It’s great to see women getting their flowers so much more, so let’s continue to create room for women in powerful spaces.”
Charlene Osei-Mensah
Country Manager (Tieme Music)
“Women are still underrepresented in many creative fields. This lack of representation not only limits diverse voices and perspectives but also perpetuates inequalities within the industry.
The increasing presence of women in the creative space has led to greater representation and diversity in storytelling. I’m happy to be one of them.
The creative space is not a long quiet river for women, we’re usually faced with negativity, misogyny and more on a regular basis.
As a woman, my work rate is doubled just to show I can do the work and deserve to be taken seriously. Today, managing a company at 25 years and to have over 4k artists distributing with Tieme Music is in my eyes a big accomplishment which deserves respect.
By acknowledging the highs and lows, and by working together women can shape a future in the creative space where creativity knows no bounds.”
Things are looking up with these women making their mark. We’re excited to hear more female voices, see new ground being broken, and inspire more young women along the way.
Follow @theimullar on Instagram and Twitter for more.
