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Creative Content Producer Ekow Barnes produces New Balance campaign for AFCON 2022


WB Group, the leading next-gen production studio co-founded by Creative Ekow Barnes partners with New Balance to produce a campaign for AFCON 2022. The Ghanaian Creative, Producer and Writer launches a new production company to bring the most-talented creatives across Africa to produce high-quality content for brands.

WB Group curates a stunning campaign to flaunt American sportswear brand New Balance to kick start the company’s launch. Ekow is well-known for his distinctive and unique creativity. As a multi-disciplined Creative Content Producer with years of production experience, Ekow’s clients include Mercedes Benz, Johnnie Walker, Away, Birkenstock and Facebook, to name a few.

Setting the tone of the newly founded studio, the debuting campaign produced by the Group for the international sportswear brand showcases the high quality of the studio’s work.

The campaign features striking visuals of the New Balance ‘The Lion Roars’ boots designed for the Senegalese football player, Sadio Mané.

Co-partners Ekow Barnes and William Annoh aim to serve the increasing global demand for creative production. Ekow shared a few words:

”Having so much creative talent on the continent, the launch of WB Group simply seeks to harness the wealth of African creativity through creative collaborations to produce for brands – data-backed and strategy-led visual stories that are nuanced with African values and exuberance”.

Co-founder Ekow Barnes

The next-gen production studio will specialise in still and moving images. Championing the creative arts agenda by sharing stories and brands that matter, collaborating with brands to create, produce and distribute purpose-driven content.

Follow WB group on Instagram.

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