The self-produced single offers a smooth, uncomplicated glimpse into the Afrobeats heavy-hitter’s upcoming album, “Where Did Love Go?”
Tekno has always understood that the most potent Afrobeats records don’t need to over-explain themselves. As he continues the steady rollout for his highly anticipated album, “Where Did Love Go?”, his latest offering, “Matter,” arrives as a masterclass in restraint. Released via emPawa Africa, the track is a smooth, mid-tempo slice of romance that prioritizes loyalty and carefree connection over sonic clutter.
Self-produced by the multi-talented artist himself, “Matter” leans heavily into the rhythmic simplicity that has long defined Tekno’s legendary run in the industry. It’s warm, groove-led, and intentionally uncomplicated; capturing the exact feeling of two people locked into their own world, completely unaffected by the outside noise.
At the very center of “Matter” is a foundational message: standing beside someone completely. Tekno moves effortlessly here, gliding between genuine affection and breezy confidence. He blends pidgin, local slang, and infectious melodies into a record that hits with an instant, easy familiarity. Sonically, the track sits in that sweet spot between classic AfroPop and melodic Afrobeats, layering soft percussion with a subtle, hypnotic bounce and chant-like repetition.
By handling the boards himself, Tekno reinforces his deeply hands-on role across the “Where Did Love Go?” campaign, actively shaping the project’s sonic identity from the ground up.
Following the sonic foundations laid by earlier singles “Bamboo” and “Press Button,” “Matter” adds a necessary, reflective, and relationship-driven layer to the album’s growing arc. It’s a reminder that, amidst the high-energy club starters, Tekno still knows how to soundtrack the quiet, intimate moments just as effectively.
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