For the Youth
“I know” is a collaborative single between award-winning artist Kirani AYAT and streetwear brand Free The Youth both of which debuted in 2015, and has since seen their paths intertwined.
Kirani Ayat and the Free The Youth share a common vision which is pushing Ghanaian youth culture to a global audience. With the voice of Kirani AYAT being a pioneer in the Ghanaian trap scene and FTY being at the helms of streetwear in Ghana, both parties decided to join forces and give something positive to the youth. “I know” talks about perseverance, smart work, honesty, and reflection produced by KaySo, This collaborative effort seeks to be the soundtrack for the Ghanaian youth culture.
As a result of this collaboration, the two brands spearheading the youth movement have outlined some ground rules for the movement going forward;
Here are the Ten Youth Commandments
1. Respect Is Earned So Earn It
2. Passion Is Everything, Don’t Lose It
3. Hard work Pays but Smart work Rewards
4. Have A Dream and Work Towards it
5. Self-care Is A Priority Remember That
6. Meditate, Breathe, and Exercise
7. Failure isn’t Final It Happens To The Best
8. Don’t Stop Trying
9. Aspire To Inspire
10. FREE THE YOUTH
Pre-save “I Know” here.