Last week, the soft launch of AFRICA HOUSE brought a vibrant celebration of African and diasporic culture to Camden. The event, hosted by Africa Creative Agency in partnership with LVRN (Love Renaissance), Audiomack, and the London-based agency High Roller, convened over 300 industry leaders, artists, and cultural tastemakers.
Held at the Dark Horse rooftop venue, the evening fostered connections over complimentary Hennessy cocktails and a curated selection of canapés from The Suya Pit. The event cultivated an intimate and electric atmosphere, dedicated to highlighting the talent, creativity, and burgeoning business opportunities originating from the African continent.
AFRICA HOUSE is a nomadic members’ club designed to forge connections between African creatives and the global diaspora at culturally significant moments worldwide. With a history of exclusive activations in cities including Cape Town, Johannesburg, Lagos, and New York, Africa House creates a sophisticated space for artistic collaboration and cultural exchange. Its core mission is to build enduring bridges that foster long-lasting relationships and inspire cross-border innovation. It operates as a division of the South African-based entertainment agency, Africa Creative Agency.
The evening’s soundtrack was provided by an international lineup of talent, including Jazmine Nikiitta (Australia), Kwamzy (Ghana), Super Midz (UK), and Lucia (UK). The event also featured special appearances by acclaimed artists and DJs DBN Gogo, Felo Le Tee, Juls, and Sarah Phenom.
“What we’re building with Africa House is more than an event — it’s a cultural hub that celebrates creativity and community while building bridges between Africa and the diaspora in sustainable and long-term ways,” said Jade Kelly, Head of Music & Culture at ACA. “Seeing such a powerful mix of industry leaders and creatives come together in London confirmed that this is only just the beginning.”
Following its London debut, AFRICA HOUSE will return to the African continent for upcoming activations. It is scheduled to be present in Lagos during the inaugural ArtX week and in Cape Town this January to coincide with South Africa’s festival season.
About Africa Creative Agency
Africa Creative Agency (ACA) bridges African talent with the global market. Based in Johannesburg with offices in LA, London & Kenya it represents artists in music, film, fashion and digital content. ACA’s mission is to amplify African voices, promote cultural exchange and ensure the continent’s creativity is recognised worldwide. The agency offers talent management, brand partnerships, content production and strategic marketing, leveraging deep industry knowledge; its roster brings African perspectives and wins major endorsements and collaborations.ACA represents a range of talent including Tyla, Nasty C, Pearl Thusi, Maglera Doe Boy, Celeste Nthuli, and many more. Beyond representation, ACA challenges stereotypes, forms global partnerships and nurtures emerging talent to drive positive change. Africa goes
global.
About LVRN (Love Renaissance)
LVRN (Love Renaissance) is an Atlanta-based record label, management company, and creative agency founded in 2012, known for redefining contemporary music through a mission rooted in love, unity, and artistic freedom. Led by a visionary team of creatives and entrepreneurs including Tunde Balogun (CEO), Justice Baiden (Head of A&R), Junia Abaidoo (Head of Touring & Operations), Sean “Famoso” McNicol (Head of Film & TV), Carlon Ramong (Head of Creative), and Amber Grimes (Executive Vice President and General Manager), LVRN is anchored in the South’s rich musical heritage yet operates as a global powerhouse cultivating talent from Canada, Africa, the UK, and beyond. Its diverse roster includes standout artists like 6LACK, Summer Walker, Odeal, TxC, SadBoi, SPINALL, Ciza, Smeez & D3an, Nektunez, and Belly Gang Kushington, each contributing to the label’s genre-blurring, international appeal. Through bold storytelling, innovative production, and a commitment to artist-first development, LVRN continues to shape the future of music and culture on a global scale.
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