Ghana’s streetwear scene is having a moment in the spotlight but beyond the likes of Free The Youth and Tribe of God, a new generation of designers are making a strong case for streetwear pieces made in Ghana. With a unique blend of traditional African aesthetics and contemporary styles, these brands are redefining what it means to be a Ghanaian streetwear brand.
Ahead, discover our editor’s choice of new streetwear brands you should know and buy from.
Escape
Born from the heart of Accra’s vibrant youth culture, the label since its inception in 2018 has rapidly gained a cult following for its bold, street-inspired designs. Escape’s collections are a masterful fusion of traditional Ghanaian pop culture icons and urban aesthetics, resulting in pieces that are as comfortable as they are stylish.
Adom Gee The Brand
Adom Gee The Brand is synonymous with lux streetwear and sophistication in Ghanaian fashion. With meticulous attention to detail and a commitment to using high-quality fabrics, the brand has carved a niche for itself in the streetwear market. Their collections are a harmonious blend of traditional Ghanaian iconography and modern silhouettes, creating timeless pieces that exude elegance.
Famöus
FAMÖUS is a Ghanaian fashion brand that has quickly established itself as a leader in bold, futuristic streetwear. Founded in 2018 by Miles Aidoo Taylor, the brand’s designs are characterized by eye-catching graphics, unique prints, and a strong focus on self-expression.
With a commitment to producing high-quality garments and accessories, FAMÖUS has elevated its streetwear to luxury standards. The brand’s design philosophy centers around creating pieces that resonate with young consumers while pushing the boundaries of fashion. The brand is also a platform for individuals to express their individuality and connect with a community of like-minded people.
Wasted Yute
Wasted Yute with their rebellious spirit and fearless approach to design, has captured the hearts of the country’s youth. Their collections are a bold experiment in modern silhouettes and vibrant graphic design, reflecting the energy and creativity of a new generation.
Wasted Yute is more than just a fashion label; it’s a platform for self-expression and individuality.
Common Studios
Established in 2017 by Omimi Okere, Common Studios is redefining streetwear with a clean aesthetic that prioritizes comfort and functionality.
The brand is all about capturing the essence of youthful energy and artistic expression. With a deep-rooted connection to their homeland, the brand has quickly gained recognition for its innovative designs and authentic storytelling. Common Studios is a movement that celebrates creativity and individuality, inspiring a new generation of fashion enthusiasts.
Fumais
FUMAIS is a Ghanaian streetwear brand with a mission: to empower society through fashion. The label’s name, an acronym for “Fashion Upgrades Man’s Abilities in Society,” encapsulates its core values of greatness and equality.
By infusing their designs with meaningful messages, FUMAIS aims to redefine the role of fashion in n in Africa. With a vision to create a cultural impact as significant as hip-hop and rap, the brand uses clothing to spread key life lessons. Each collection reflects a specific concept or season, ensuring every piece carries a unique story. FUMAIS aspires to become a global phenomenon, touching lives and inspiring change worldwide
MOSC
MOSC is a celebration of boundless potential. Inspired by the radiant energy of a sunrise, MOSC infuses its designs with a dynamic spirit that empowers the wearer. With a focus on rich storytelling and design, the brand creates pieces that are as uplifting as they are stylish.
MOSC recognizes the power of creativity and champions a diverse community of artists. By uniting heterogeneous minds, the brand fosters a culture of innovation and self-expression. Wearing MOSC is not just about fashion; it’s about embracing one’s potential and stepping into a world of limitless possibilities.
SUBWAE
SUBWAE is a pioneering unisex fashion brand that blends sustainability with storytelling. Founded by Christopher Akpo in 2018, the label draws inspiration from Ghana’s rich architectural and artistic heritage.
SUBWAE’s commitment to experimentation and innovation is reflected in its evolving aesthetic and unique approach to showcasing its collections through fashion installations, exhibitions, and runway shows. By merging fashion with art and sustainability, SUBWAE has carved a distinctive niche in the industry.
COMPLEX DEPARTMENT
Complex Department creates luxury streetwear with a bold fusion of Ghanaian heritage and global influences. Founded by Atanko Davidson, the brand seamlessly blends contemporary culture, art, and impeccable craftsmanship. Their collections are a striking juxtaposition of relaxed, oversized silhouettes and structured tailoring, adorned with vibrant colors, bold graphics, and statement patterns. By bridging the gap between streetwear and high-end fashion, Complex Department offers a unique and inclusive aesthetic that sets them apart in the Ghanaian fashion scene.
WORLD G3NIUS
World G3nuis is a vibrant fashion brand that celebrates the intersection of Ghanaian culture and diverse identities from the brand’s universe. Through bold colors and captivating narratives, the brand creates pieces as diverse as the world itself. With a focus on inclusivity and originality, World G3nuis offers a fresh perspective on contemporary fashion.
Written by Eyram Rafael
