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Things You Need To Know / Do As An Independent Artist

1. Define Your Version Of Success And Go For It

Artistry isn’t a one-size-fits-all path. While a Grammy might be a common dream, is it yours? Understand your goals, and your artist identity, and create a strategy that aligns with your strengths and resources. Remember, dreams evolve so keep checking in with yourself to see if you’re still on track.

2. Money Gets Things Moving

Whether it’s preparing your song, distribution, PR, playlists, or shows, financial investment drives your journey forward. While talent helps, funds play a vital role in getting things moving faster and making a bigger impact.

3. You’ll Most Likely Invest More Than You’ll Earn From Your Music

So, plan smart when you release independently. Streaming won’t cover bills, and buzz isn’t enough. Explore merch, Patreon for superfans, and gigs for income. Monetizing a bit can sustain your journey longer.

4. Ignorance Is Not Bliss

As an artist, you must be your hardest worker and most curious about your work. Understand all aspects of this business you’ve entered. Creating music isn’t enough; the industry is fast-paced. To stand out, stay relevant, make an impact, stay informed, and build a supportive team for this journey.

5. Be Your Own Biggest Fan

You’re the first one who believes in your work, and your confidence will inspire others to believe too. When you radiate that, people will notice and join the train. Remember, self-belief is contagious and can fuel your success.

Written By Anabel Rose Kubabom.

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The iMullar is the voice of emerging African music and the lifestyle that surrounds it, showcasing exceptional talent from all around the globe focused on promoting the most distinctive new artists and original sounds, we are the authority on who is next.