The music business is revolving on a daily basis and challenges artists to develop innovative strategies to maintain relevance. Releasing new music always can be draining hence the need to establish connections with your audience beyond the realm of music. Here are a few keys to unlock the code of staying relevant as an artist outside of music.
1. Social Commentary
Social commentary is the use of popular culture and mass media to criticize aspects of society. With the rise of social media and content creation, artists can use these platforms to engage in commentary on social issues, culture, politics, and more. They may participate in interviews, punditry, panel discussions, and public speaking engagements to further amplify their messages and contribute to meaningful dialogues.
2. Collaborate With Brands
Artists can collaborate with brands to create limited-edition merchandise or promote products that align with their values. This is a great way to reach new audiences and stay relevant outside of music.
3. Engage With Fans On Social Media
Social media is a powerful tool for artists to connect with fans and build their brand. By sharing behind-the-scenes content, engaging with fans in the comments, and sharing updates about their personal lives, artists can stay relevant and connected to their audience.
4. Explore Other Creative Outlets
Many artists are multi-talented and can explore other creative outlets like acting, fashion design, or visual art. This not only helps them stay relevant, but also allows them to express themselves in new ways.
5. Attend Events And Network
Attending events and networking with other creatives is a great way for artists to stay relevant and connected to the industry. By attending events like fashion shows, art exhibitions, and film festivals, artists can expand their network and stay up-to-date on the latest trends and innovations in their field.
Written By Brian Benjamin and Emmanuel Paapa Quaicoe.
