Social media is a powerful tool that if used properly, can really help in marketing and promoting one’s craft. Artists can use social media to gain traction or create a buzz around newly released music, gain and also maintain a fanbase. Content creation is essential in promoting music on social media. There are some artists who have cracked the code and laid out a blueprint for their fellow artists to follow.
For upcoming and even already-established artists who want to keep up in the social media world, Here are some content ideas we believe you can use to market or promote your musict:
1. Find your niche audience by comparing yourself to other great artists with similar sounds
2. Give them a sneak peek into the BTS behind the magic.
3. Set your song up as a trending sound others could use in their own videos.
4. Minimalist yet aesthetic lyric videos. All you need is yourself, a tripod, and a background.
5. Let your audience into your creative mind with a process video.
6. Craft a compelling story around your song around which various video series’ could be created.
7. Create potentially viral dance challenges for influencers, dancers, and other content creators to jump.
8. Jump on/modify viral tiktok trends.
9. Create an open-verse challenge for other artists to hop on and organically boost the song’s reach.
Here’s a link to the post on Instagram for the reference images and videos.
Written and compiled by Anabel Rose Kubabom
