Following a string of impressive singles that firmly positioned the rising star as a cross-generational African icon. Today, rolling off the back of a lively Vevo CTRL performance of “Living In Bondage”, Nigeria’s very own, Prettyboy DO unveils the latest heater “Falling” ft IAMDDB ahead of his upcoming album “Love Is War”.
Emerging with warm lo-fi synths, DO’s powerful vocals glide between a galaxy of trap-hats and floor-shaking 808s. With deftly executed production, courtesy of HVRRY, the track provides a solid foundation for Prettyboy DO’s expressive lyricism to dominate the soundscape in a sleek and stirring fashion. Partnering with IAMDDB, a rapper from Manchester, UK, of Angolan, Portuguese, Saudi Arabian, and Cape Verdean heritage who is not only using her way of creating art to redefine a male-dominated industry, but also to redefine her own being added her voice by singing in her mother tongue, “Falling” is an unstoppable fusion of passion, culture, and good vibes.
Speaking on his and IAMDDB’s latest link-up, Prettyboy DO says:
Falling is a 2021 version of a familiar story, a girl and guy with outside attachments fall in instant love and are forced to deal with the dilemma.
As a dual Nigerian/US Citizen, DO was exposed to a global culture from a young age. Drawing early inspiration from artists like Craig David, Fela Kuti, Travis Scott, and Naeto C. As the son of a decorated Nigerian military man, he understands the traditions and way of life back home, but he chooses to fight for a generation of African Youth to feel free to express themselves and tell their own stories.
Already boasting tastemaker support, Prettyboy is in good standing to ascend into the upper echelons of African talent taking the world by storm. Armed with a unique artistic disposition, cutting-edge look, and a solid team, Prettyboy DO is continuously proving why he’s becoming Nigeria’s cross-generational African punk icon.
Listen to “Falling” here.
