The Abbreviation NSG is starting to gain some popularity in the streets of Accra, Ghana. especially on university campuses, same on the airwaves and on social media. I’ve personally heard different breakdowns of the abbreviation, from Nigeria slash Ghana to Nipple Sucking Gang. Really! But what exactly does NSG stand for? Who are these guys and what is their end goal?
These NSG guys are a high energy music collective from Hackney, East London. The group is made up of six members, notably Papii Abz, OGD, Dope, Mxjib, Mojo and Kruddz
Over the past seven years, NSG have reinvented themselves countless times. From their early days as a pioneering Afrobeats groups where they carved a niche for themselves during uni raves and the parties, contorting their voices and deft one-liners to create unforgettable hooks, to their superstar-making, they have over the years been backed by sounds mostly engineered and curated by the able hands of the genius JAE5 since his J.O.A.T days.
Rockstars, as they call themselves, take pride in the fact that they did it all by themselves without any major handouts, they earned every bit of whatever fame and success they’re enjoying. Six young guys from the blocks in Hackney, that’s why they make no mistake in taking us back to those blocks in their music videos. “Charted but we still out here in the hood”. There’s only a handful of artists in the UK that will ever understand the NSG situation and why it may come across as cocky sometimes are always so full of themselves. If they don’t loud their achievements it gets swept under the radar, where as other artists get the public to do it for them.
With that been said, it’s really not by chance to have NSG get invited by Drake, Wizkid and Future to perform on their sets on different shows in the year 2019. And also proceeded to sell out on their own OT Bop tour, all of this off three major singles at the time, Yo Darling which features Geko, a record that will solidify the chemistry between both parties, which the world is about to see more of. Options, the record that shot NSG into top of the charts in the UK and arguably the song to have had fans anticipate it the most, OT Bop. That was a global smash. You know for a fact your song is a global hit when it gets rinsed in the biggest market in Ghana, Makola and gets spinned in every night club and corner in Lagos and Abuja When your record transcends your regular target and trickles down to the regulars in the street, then you know you can talk that smash hit talk.
If you having a bad day, here’s something to cheer you up 😂🖤 this video is beautiful pic.twitter.com/DJieUEU4oN
— NSG Entertainment (@NSG) January 9, 2020
NSG have projects due 2020 that will explicitly underscore that their gifts on its behalf have been substantial. The guys have got some type of pride situation actually. They’re trying to lead by example and exhibit the can do spirit in the the young generation and do it exceedingly well and in this, NSG have never doubted themselves. They’re very confident in their ability to turn deaf ears to friendly ones. They believe that what they do matters, and put in long extra hours of hard work daily behind those beliefs. That’s the opposite of lazy. Period.
Unlike most groups that get put together by some talent agency or manager, NSG is cut from a different cloth. NSG don’t even think of each other as a group. They give us that vibe that they don’t think of themselves in a group with five other guys. NSG is truly their immediate family. These are the only people they know. That’s why they’re around each other so much. They don’t know nobody else. People in the barbershops, corner stores, uni and the industry at large think that you’re going come out, be a one hit wonder, and finished. They need to prove them wrong at all cost so it’s still a Non-Stop Grind and Non-Stop Growth approach and attitude towards everything, NSG is really and truly a Lifestyle for these men and it’s an infectious one.
Their latest single out, Ourself has cut through the buzz with so much ease that you can tell the guys are on the verge of getting that global boyband recognition. It’s only a matter of rolling their much talked about projects out.
The guys took it one step at a time. They had the buzz from their hood, Hackney and London as a whole, then the UK and now they’re everywhere in Europe and most parts of Africa. Prior to the release of their first project, Grown Up? They were trying to take over city after city in the UK, and trying to take over Europe. After Yo Drling, Options, OT Bop and Trust Issues dropped, Africa started fucking with NSG real heavy. At this very moment, it feels like Africa are on them more the UK and more than the Europe even. Reason why they spent their Christmas holidays in Nigeria and Ghana, basking in all the glory. Also took the opportunity to shoot parts of their Ourself tune in Akosombo, blackstar square, Jamestown and Ridge all in Accra, Ghana where their trusted video director Kevin Hudson did bits again. Certainly looks like they’ll be back in Africa to work with some giants in the music scene who they have already recorded songs with. NSG are truly proud of their heritage and we are seeing a global domination on the verge of sky rocketing.
Listen to our NSG pick.